Abdulmalik Olugbode

Creative Designer & Media Strategist

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About

Highly creative and results-driven Creative Designer and Media & Publicity Lead with 7+ years of experience transforming concepts into compelling visual and communication strategies. Proven ability to drive audience engagement, build strong brand identities, and lead high-performing volunteer teams to achieve ambitious event and publicity targets. Adept at leveraging design expertise and strategic communication to maximize visibility and impact for diverse clients and organizations.

Work Experience

Graphic Designer

Marvalon

Jul 2018 - Jun 2025

Provided comprehensive graphic design services to a diverse client base, delivering high-impact visual solutions that enhanced brand presence and marketing effectiveness.

  • Created over 30 unique and memorable logos, significantly enhancing brand identity and market recognition for clients across various industries.
  • Developed comprehensive brand guidelines, including color palettes and typography, ensuring consistent and professional visual communication across all client touchpoints.
  • Designed compelling social media graphics, print advertisements, and marketing collateral, driving increased engagement and visibility for client campaigns.
  • Produced high-quality magazine spreads, packaging materials, and promotional banners, effectively communicating key messages and elevating product presentation.

Team Lead, Media and Publicity

TEDXUI

May 2024 - Dec 2024

Led media and publicity efforts for TEDxUI, orchestrating comprehensive strategies to promote events, speakers, and sponsors while managing a dedicated volunteer team.

  • Grew the official TEDxUI WhatsApp community from 0 to over 700 members, significantly expanding audience reach and engagement for events.
  • Achieved a target of 100+ attendees for the TEDxUI Event themed Momentum through strategic publicity campaigns and effective communication.
  • Designed the distinctive event theme logo and oversaw the creation of all promotional materials, ensuring cohesive visual branding.
  • Managed and led a team of 20+ volunteers, delegating tasks and providing guidance to execute publicity efforts and media coverage efficiently.
  • Tracked and analyzed media coverage and social media engagement metrics, providing weekly performance reports to the Licensee to optimize future strategies.

Director, Content and Publicity (2023/2024 LO Year)

JCI NIGERIA, UNIVERSITY OF IBADAN

Jun 2023 - Apr 2024

Directed content and publicity initiatives for JCI Nigeria, University of Ibadan chapter, overseeing strategic communications, social media management, and a large volunteer team.

  • Built a WhatsApp TV platform attracting over 200 viewers, establishing a new channel for direct communication and content dissemination to members.
  • Managed a local organization group comprising over 400 members, fostering strong community engagement and maximizing participation in publicity efforts.
  • Led and managed a team of 26 media and publicity volunteers, ensuring effective execution of communication strategies and event promotion.
  • Developed and implemented strategic action plans for JCI UI events and projects, presented to the board and general assembly, driving successful promotional outcomes.
  • Tracked and analyzed media coverage and social media engagement, delivering comprehensive reports on publicity performance at the end of the Local Organisation Year.

Education

Geography

University of Ibadan

Sep 2018 - Jun 2024

Computer Science

Federal School of statistics

Sep 2016 - Jun 2018

Volunteer

Volunteer

MSSN, UI IT AND MEDIA COMMITTE.

Nov 2018 - Apr 2024

Contributed to IT and media initiatives as a volunteer, supporting various projects and communication efforts within the committee.

  • Supported IT and media projects, contributing to the development and dissemination of organizational content.
  • Assisted in managing digital communication channels to engage members and promote committee activities.
  • Collaborated with team members to ensure effective media coverage for events and initiatives.

Languages

English , Yoruba

Skills

Software

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe After Effects
  • Figma
  • Capcut

Methodology & Design

  • Design Thinking
  • Art Direction
  • Campaign Coordination
  • Presentations
  • Pitch Decks
  • Storyboarding
  • Brand Personas
  • Innovative Strategy
  • Iconography
  • Print Design
  • Digital Design
  • Creative Brief Development
  • Abstract Design
  • Brand Design Documentation
  • Illustration

Interests

Hobbies

  • Gaming
  • Art
  • Music
  • Football
  • Movie
  • Designing
  • Biking